🔔 Today's Solutions Are Tomorrow's Problems...

Opening Belle

That inflation scare was quite something. Glad that's over.

(inflation is just an 'old-people' thing anyway, like Bingo) 👇

But now that everyone has panicked and started to calm down again, what does the future look like?

Today's problems are yesterday's solutions
Tomorrow's problems are today's solutions.

Not very snappy is it?

I'll work on a better name.

Luckily we have the perfect example happening right before our eyes...

When lockdowns started, companies assumed demand would fall off a cliff and got it wrong.

Basically this 👇

(Snippet taken from here 👇)

Shipping rates have gone through the roof, and this supply congestion looks set to continue for a while longer: Covid outbreaks in Shenzhen and Guangzhou are the latest disruption...

It's only June and there are already warnings about Christmas shortages...

(Maybe I won't leave the shopping until Christmas Eve this year...)

Freight rates are increasing...

Even though it's ongoing, we're going to call it yesterday's problem. Because at some point within the next year, it probably will be.

What are today's solutions then?

Home Depot to Freight Providers:

"How DARE you rip us off like this! Home Depot is the third largest U.S. sea-freight importer, I'll have you know*"

*Not an actual quote

Home Depot got sick of being told 'F**k You, Pay Me' so they went and got their own ship...

Problem solved!

Well for Home Depot at least...

If you're one of the big boys you can justify a dedicated ship.

Everyone else still has to wait in line...

Naturally, carriers want more ships so that they can meet the demand...

Orders for new container ships in the first five months of this year were nearly double the orders for all of both 2019 and 2020

These quotes tell the story:

“They are making bucketloads of money and when that happens, owners invest in new ships,”
“Orders have doubled so far in 2021, nearly reaching the total tonnage ordered for all of last year. I won’t be surprised if there is another wave of ordering.”
“The orders are mostly for bigger ships with all the extras to emit less, which is good for margins. We are almost out of slots to build new ships until late 2023.”
“I’ve never seen such demand in 20 years,”

At some point, today's solutions become tomorrow's problems.

Just as today's 'over-demand' generates a bidding war that leads to higher freight prices, tomorrow's carrier over-supply should lead to the opposite: A race to the bottom...

Especially as passenger planes take to the skies again, and wide-bodied freighters join the party too...