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Right, there's been a load more coverage of inflation lately, headlines that companies are increasing prices, chatter about pricing power and so on...

Let's take a look at what the inflation boogeyman actually impacts...

BBG
one, two, inflation's coming for you...

๐Ÿ™„

We've made our thoughts pretty clear regarding inflation: it's coming, but continual price increases aren't on the cards - prices will most likely increase then stabilise at the new levels...

Inflation is already filtering through...

JP Morgan



And everyone sees it coming...



Naturally, it follows that companies cannot just absorb price increases, they will try to pass them on to customers...

Procter & Gamble announced on Tuesday it will hike prices on baby care, feminine care and adult incontinence products in September to respond to higher commodity costs
โ€œThis is one of the bigger increases in commodity costs that weโ€™ve seen over the period of time that Iโ€™ve been involved with this, which is a fairly long period of time,โ€ Chief Operating Officer Jon Moeller told analysts.
After the price increases go into effect, P&G is planning to hold onto market share by trying to increase consumersโ€™ perception of the value of its products and introducing new or upgraded items.


My sources suggest we should look beyond the headlines ๐Ÿ‘‡


So I did....

In P&G's earnings call, CEO Moeller said:

our overall objective is to cover cost increases. It's important.
I want to emphasize that because I didn't say cover or restore margin.
It's covering cost increases, which is inherently a little bit margin dilutive. But we think that strikes the right balance...

We've mentioned before just how much of this inflationary pressure is down to the dramatic increase in shipping costs:


It's a delicate balancing act...

Whilst it's obvious that those costs are going to decrease at some point businesses need to strike the balance between increasing prices enough to cover the extra input costs, but not too much that the customer brand loyalty is put in jeopardy...

This is going to be a headwind for earnings growth, something Citi noted after the call yesterday:


Taking it a step further: the winners will be the companies who can successfully pass some of the cost increase onto customers...

The BIG winners will be those who can maintain that higher pricing even as freight costs normalise...

Every crisis gives birth to a wave of innovation, and freight is a very obvious target...

Global airlines are pushing deeper into the frontier of digital transactions for cargo, aiming to strengthen a financial lifeline while the pandemic continues to ravage passenger revenue.
The latest example is Turkish Cargo, which soon will connect with freight forwarders to offer real-time bookings online through WebCargo, a part of the Freightos platform for air, ocean and trucking markets.
Unlike passenger travel, air cargo has been much slower to digitize pricing and booking. The pandemic is changing that. With the addition of Turkish Cargo, airlines representing about 22% of global air-cargo capacity will be online, up from less than 10% at the end of 2019.
There are still big efficiency gains to be made. A gauge of capacity in use compiled by the International Air Transport Association has steadily risen over the past 14 months to levels that are high by industry standards, but it still was less than 60% in February.


We will be diving deeper into this trend for premium members: don't miss out, go premium ๐Ÿ‘‡

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