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The Big Tech Mega Corps have dominated the stock market for the past decade. They've had their time. The end is nigh...

Of their dominance. Not the businesses. Chill. They'll keep ticking along just fine. Maybe become the new boomer stocks. You know, value.

In hindsight, perhaps it was all over for Apple's growth story as soon as Buffett started buying.

Too far? Probably. It IS something worth thinking about though. Big tech has been so dominant for so long now. It's easy to just presume that will always be the case, but history teaches us that it rarely is.

The Veteran's a huge fan of JPMorgan's Agony & Ecstasy research precisely because of stats like these πŸ‘‡

Roughly 40% of all stocks have suffered a permanent -70%+ decline from their peak value.
For Technology, Biotech and Metals & Mining, the numbers were considerably higher.

Or you can look at Jeremy Siegel's research on the Nifty Fifty era πŸ‘‡

Professor Jeremy Siegel analyzed the Nifty Fifty era in his book Stocks for the Long Run, and determined companies that routinely sold for P/E ratios above 50 consistently performed worse than the broader market (as measured by the S&P 500) in the next 25 years, with only a few exceptions.

That's no reason to panic. Many of those companies are still household names today. They just don't trade at the same premium they once did.

Goldman's equity analysts are calling it The end of exceptionalism (for Mega-Cap Tech) πŸ‘‡

At the peak of the great bull market of the late 1990s, the four largest stocks in the S&P 500 (MSFT, CSCO, GE, and INTC) collectively accounted for 16% of the equity capitalization of the index.
Today, those stocks in aggregate account for just 6% of the benchmark. One year ago, the aggregate market cap of the current tetrad of largest stocks (AAPL, MSFT, GOOGL, and AMZN) accounted for 22% of the index.
However, during the past 12 months the market cap share of these companies has declined to 18% as the top four stocks in aggregate returned -25% compared with a -13% return for the other 496 stocks

Goldman say this end of exceptionalism is going to be driven by a slower rate of sales growth...

It's worth noting that we've been here before. The Economist asked in 2017 if investors were too optimistic about Amazon.

The answer was a resounding NO.

If Amazon were to pull it off, it would be the most aggressive expansion of a giant company in the history of modern business.

Amazon pulled it off. The company kept growing beyond levels that the ancient growth models and artifical ceiling had put on what was possible...

However, the role of those intangibles is better understood and incorporated into models now so it's harder to repeat the trick...

Back to Goldman's musings πŸ‘‡

Changing Stock Market Leadership

The evolving market share of the current leading stocks reflects changes in growth and valuation relative to the rest of the market. Between 2010 and 2021 the mega-cap tech firms generated remarkably high average annual sales growth of 18% vs. just 5% for the broad market. However, the dynamic has reversed this year.
Aggregate sales growth for mega-cap tech is forecast to rise by 8% this year, well below the 13% growth expected for the overall index. Looking forward, the premium sales growth that was the characteristic most closely associated with mega-cap tech firms for the past decade has compressed dramatically.
The consensus 2021-2024E annualized sales growth for the top four stocks equals 9%, only modestly above the 7% annualized growth forecast for the rest of the market (Exhibit 29).
One year ago, we noted that the greatest risk to the leading Tech stocks was the need to maintain their lofty expected sales growth rates.
During the two years following the March 2000 Tech Bubble zenith, the four largest firms at the time collectively posted half the sales growth that had been expected by consensus (7% vs. 16%). The group’s relative valuation contraction was dramatic.

Some of this is based on forecasts. Those are always subject to revision and a healthy degree of scepticism should be used.

However, it's not just slowing sales growth that's a valuation risk...

The diminished sales growth premium of the current mega-cap Tech stocks has also been accompanied by a contraction in the valuation premium.
One year ago, the mega-cap tech firms traded at EV/sales multiple of 7x vs. 4x for the other 496 stocks in the S&P 500. The difference has since narrowed substantially to 4x vs. 2x (Exhibit 30).
In the current interest rate environment, mega-cap tech stocks are collectively expensive relative to bonds (Exhibit 31). The earnings yield gap vs. real rates currently equals 270 bp compared with a 15-year average of 451 bp (a below-average yield gap implies an above-average valuation relative to history).

It's almost like everything needs to be valued relative to interest rates. Weird.

At some level, the growth simply becomes unsustainable. Companies begin to eat each other (Apple & Meta), or focus on the wrong things, like competing with streamers instead of competing with TikTok (YouTube/Google)

Tim wrote here how Apple's advertising platform could be its downfall - a bridge too far for the anti-trust movements to keep ignoring. As the economy goes more digital, those walled gardens are increasingly at risk of being torn down.

Paying a premium for Mega Cap tech companies isn't the no-brainer trade it once was...